In a lengthy blog post (Opens in a new window) published yesterday, he claims that Brave will not actually replace any first-party content or advertising that doesn't use any third-party tracking. In a separate statement (Opens in a new window), NAA CEO David Chavern said "Brave's proposed business model crosses legal and ethical boundaries, and should be viewed as illegal and deceptive by the courts, consumers, and those who value the creation of content."Įich contests these claims. We expressly decline to participate in any way in Brave's supposed business model." "Your apparent plan to permit your customers to make bitcoin 'donations' to us, and for you to donate to us some unspecified percentage of revenue you receive from the sale of your ads on our sites, cannot begin to compensate us for the loss of our ability to fund our work by displaying our own advertising. "Your plan to use our content to sell your advertising is indistinguishable from a plan to steal our content to publish on your own website," the notice (Opens in a new window) reads. In doing so, users earn a small share of the revenues in bitcoins (15 percent), which they can spend as a micropayment to receive an ad-free experience on their favorite sites for a certain amount of time.Īs you might expect, the newspaper publishers aren't very thrilled about the idea. Brave created a Web browser that allows users to replace online ads with advertising from Brave's own network. As the Financial Times (Opens in a new window)reports, several members of the Newspaper Association of America (NAA) sent a cease and desist letter to Brave Software and its founder, Brendan Eich. That said, these publishers do have their limits. It's hard to stop a truly determined person from accessing your content for free without mucking up the experience for everyone else. In other words, there are always ways to get around various online paywalls, but the papers view this as the cost of doing business. Most newspaper publishers tolerate a few Internet shenanigans.
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